Although Mr. Morarka was born and brought up in Mumbai, he visited Shekhawati quite often in his childhood. It was the seat of all religious ceremonies in the family. The backwardness of the region in stark contrast with the dynamism of Mumbai, was a reality check. Thus his activities in Shekhawati along with the Morarka Foundation, is his way of giving back to his roots.

In essence, Mr. Kamal Morarka and the Morarka Foundation's activities are directed extensively towards social concerns. The effort is towards creating sustainable and economically balanced solutions for rural communities. Morarka Organic keeps this philosophy in mind and works for a better tomorrow by bringing about a change, today.

The vermiculture technology developed by him has been adopted by over 1, 00,000 farmers and has been awarded the gold medal at the 2002 International Trade Fair.

He has developed technologies for waste management, recycling of solid organic waste and waste water. He has also introduced successful biotechnologies like probiotic solutions for fertility management of soils, plant metabolites for pest management etc.

Besides authoring several books on organic farming and agriculture, Mr. Gupta has also created programmes for the awareness and orientation of standardization and quality certification of organic food. He has always encouraged entrepreneurial initiatives, developing various agri-business models. Furthermore Mr. Gupta has conceptualized and implemented experiments for privatization of agriculture extension services.

In recognition of Mr. Gupta's efforts, he was appointed by the Government of India as the Advisor Consultant to the Ministry of Agriculture, entrusting him with the responsibility of developing a complete road map for organic agriculture in India. Subsequently, he was also made a Member of the Sub-Group on Organic Agriculture for the XI Five year plan. In 2008, Mr. Gupta was made a Co-opted Member of the Technical Advisory Committee on Secondary Agriculture by the Planning Commission of India. Besides being a member of numerous State and Central Government committees, he is also a member of the General Council of National Institute of Agriculture Extension (MANAGE), the Regional Consultative Committee on Agriculture and Rural Development (RECARD) and the Principal Investigator for Agri-biotechnology for the Government's Department of Biotechnology. He is also appointed by the Press Council of India as a media observer during assembly and parliamentary elections. He is also currently a member of the National Steering Committee for Organic Agriculture set up by the Ministry of Commerce and Industry, Government of India. In 2007 he was elected as the President of the International Competence Centre for Organic Agriculture (ICCOA). Recently he has also been made a Member of the Expert Committee for Organic Agriculture by the Ministry of Agriculture, Government of India.

Today, he is working towards creating knowledge capital in the form of a Foodspert. Being a food expert himself, he's striving to preserve and pass on knowledge about food accumulated by him over the years. He is working towards building a knowledge base that has the capacity to create wealth.

He not only launched an organic revolution at the grass-root level, but also endeavoured to bring the benefits of this revolution to the end consumers across the country, be it Mumbai, Delhi, Kolkata or Chennai. He envisioned and launched India's most comprehensive organic food brand Down to Earth. He also launched India's most reliable organic textile and clothing brand, Back to Basics.

Based on the tumultuous response received in just a few months of its launch, and with plans to open organic stores across the length and breadth of India, Down to Earth and Back to Basics promise to be leaders not only in India, but also amongst flagship organic brands of the world.